New partner program is Wagga's one-stop-shop for tourism

Published: 29 May 2018 3:56pm

New partner program is Wagga’s one-stop-shop for tourism - 9 May 2016

Wagga Wagga City Council has launched a new partner program aimed at promoting and developing tourism in the Wagga region.

The Wagga Tourism Partner Program brings together businesses, individuals and industry to showcase what is great about Wagga and help boost visitation to the city and surrounds.

“The program will be Wagga’s one-stop-shop for tourism and will work two-fold, to help attract more visitors to the city, and provide information on services and attractions once visitors arrive,” Manager Economic Development and Visitor Economy Richie Robinson said.

Annually, about 1.3M tourists choose Wagga as a destination for short or long stays for work or leisure and spend about $340M at local businesses.

The city also plays host to several major events, such as the Stone the Crows Festival, the Wagga Wagga Gold Cup, Fusion multicultural festival and Charles Sturt University and defence graduations, which bring people from far and wide.

“Wagga already is a popular destination for many visitors. This program is aimed at bringing tourism operators and a host of other businesses and individuals together to provide holistic listings for our visitors, covering everything from accommodation options, services, attractions, restaurants, clubs, retailers and much more,” Mr Robinson said.

The program will market partners through promotional guides, online platforms, via the regional tourism app - SeeRiverina, brochures, newsletters and more over a 12-month period.

A new-look Wagga Visitor Guide, featuring all program partners, will be launched mid-year.

To join the Wagga Tourism Partner Program or to find out more visit,