Wagga Wagga City Council, local businesses combine to create new Wagga Wagga + Surrounds Visitor Guide

Published: 05 Sep 2017 2:03pm

Wagga Wagga City Council and local businesses are working together to capitalise on the 1.3 million people who visit our city each year.

Twenty thousand copies of the Wagga Wagga + Surrounds Visitor Guide for 2017/18 will be shipped around the state and beyond, showcasing everything the city has to offer to prospective tourists.

This year’s updated visitor guide includes itineraries for Wagga and the region, along with listings of local services, accommodation providers, attractions, restaurants, cafes and more.

“Tourism is a vital part of Wagga Wagga’s economy, with visitors spending about $340M spent in local businesses each year,” Council’s Director Community Janice Summerhayes said.

“Wagga Wagga is proving itself as a fantastic destination for short or long stays, with visitors able to use it as a base to explore everything the region has to offer.

“The easy-to-carry A5 size visitor guide has maps of the region, stories from locals and gives an overview of the city; including events, sights and more.

“We’ve also worked with nearby Councils and businesses to include more itineraries for day trips and longer holidays around the region.”

The new visitor guide is a key initiative of Council’s Tourism Partner Program, which has grown to include 117 businesses from a range of industries, including accommodation, cafes, restaurants, and other visitor attractions, as well as eight neighbouring Local Government Areas.

The launch of the new visitor guide at Uneke Warehouse on 6 September also includes a networking event for the tourism partners, with Council working to bring together the different businesses to share ideas and look at ways to collaborate.

“The Wagga Tourism Partner Program is now in its second year and has grown from 70 to 117 partners,” Ms Summerhayes said.

“Wagga already has great visitor numbers. Our aim now is to work with those who represent and market Wagga locally, nationally and internationally and make our city an even more attractive destination for visitors.

“We are also working with the recently established Riverina Murray Destination Network to create fresh opportunities for our local tourism operators.”

Council will also unveil its October/Spring tourism campaign, Devour Wagga, which focuses on the many food-themed festivals and events coming up over the next few months such as Fusion17, Gears and Beers, Cork & Fork Fest and more.

“Devour Wagga is a special what’s on guide for food and drink lovers,” Ms Summerhayes said.

“It features a calendar of foodie events across Wagga Wagga and the wider region, details on regular tours and markets, and our eat and drink tourism partners.”

More information on the Wagga Wagga + Surrounds Visitor Guide, the Wagga Tourism Partner Program or Devour Wagga, head to visitwagga.com.