Events & Tourism

Businesses urged to capitalise on opportunities

Published: 21 Feb 2020 2:27pm

Calling all entrepreneurs!

Wagga Wagga City Council is holding a series of free masterclasses aimed at encouraging local entrepreneurs to think outside the box. The masterclasses will cover how to become a bike friendly business, how to become an agritourism operator, and how to expand or start up an event.

Wagga Wagga is becoming increasingly popular with cyclists. With the $12.81M Commuter Cycling Network underway, and the $9.2M Wagga Wagga Multisport Cycling Complex project to be developed at Pomingalarna Reserve, Visitor Economy & Events Coordinator Fiona Hamilton said now is the time for businesses to start thinking ahead.

“We want to help businesses get ready to welcome cyclists to our city and make the most of the many opportunities they’ll bring.

“We’re already getting visitors coming in with bikes on a weekly basis, plus we have wonderful events like Gears and Beers. Becoming a bike-friendly business needn’t be expensive – just by having a bike rack, lockable facilities, or simply welcoming bikes into your foyer – you’re making cyclists feel at home. And you don’t have to be a business; if you’re passionate about cycling, you’re very welcome to come to the masterclass,” Ms Hamilton said.

For landholders who would like to diversify their business, the agritourism masterclass with CEO of TILMA Group Linda Tillman will kickstart the process of discovering how to create visitor experiences.

“You’ll learn how to attract visitors to your property and the sorts of experiences they might be looking for,” Ms Hamilton said. “For example, Bidgee Strawberries and Cream have visitors coming in to pick strawberries. It’s simple and effective – the kind of hands-on experience people love as it’s something they don’t get in their normal city lives.”

The final masterclass is a full-day event bootcamp, aimed at existing events organisers and community groups who would like to expand or enhance their event, and those who have an idea for an event but are unsure where to start.

Masterclass schedule

Becoming a Bike Friendly Business | Monday 2 March 2020

Agritourism 101 | Tuesday 3 March 2020

Event Bootcamp | Wednesday 4 March 2020

For more information, or to register for a masterclass, visit